To remain neutral, DAT does not remove company reviews.

We understand that a negative reviews written on your company can impact your reputation.  As we know you can't please everyone, and not everyone is going to love every aspect of your business.

If someone posts a negative review of your company, we encourage you to respond.  If you're responding to a complaint, explain your side of the story in professional way.  After that, we recommend you call the carrier directly to resolve any remaining issues. Who knows, if you work it out with the carrier, they can can log back in and change the the review to a neutral or even positive one!

But the best way to downplay negative reviews is to balance them with positive reviews.  Contact your favorite business partners and ask them to review your company in a more favorable light.  You can email them, with a direct link to your company's DAT Directory page.  To give it more visibility, add the link to your email signature or to your rate confirmation sheets.

To get the URL for your direct link:

  1.  Click the Manage Reputation tab at the top of your company’s DAT Directory page
  2. Then click the Reviewers tab below that. 
  3. Copy and paste the link into your email messages, rate confirmation, etc. 

To maintain the integrity of the Company Review system, reviews cannot be removed, only overwritten. We are sorry for any inconvenience this causes you.